Brand collaboration agreement

• A brand reached out with a paid post, Reel, TikTok or YouTube integration, and the terms so far are scattered across messages and emails.
• You are a small or mid-size creator dealing directly with a founder or marketing manager, not through an agency that sends its own paperwork.
• You want the publish date, the approval window and the number of revisions agreed before anyone starts editing.
• Exclusivity came up — “please don’t work with competitors” — and you want its length written down instead of left open-ended.
• You are the brand and you work with creators often: you can send this from your side too, and the creator signs in their browser.

Tasha Greene, a home-cooking creator on TikTok, agrees to make one video for a small cast-iron cookware brand. The brand pays $2,500 — half when they sign, half after the video goes up — and asks her not to promote other cookware for 30 days.

The app asks for 9 details in 3 short steps: “Who's involved?”, “Deliverables & platform”, “Compensation”. The ones worth a moment’s thought:

What content will be created?

This is the scope, and it is the line most deals go wrong on. Count the pieces, give a length, say what has to appear — the product, a code, a link — and for how long a link or pin stays up.

Common mistake: “Some content about the product.” If it does not say one video or three Stories, the brand can reasonably ask for more.

Content Publish Date

The day the content goes live. The agreement also gives the brand the final cut at least 48 hours before posting and includes one round of revisions, so plan your filming backwards from this date. The app requires it to be after the agreement date.

Common mistake: Setting a publish date two days out and then waiting on the brand’s approval — the 48-hour review window alone would push you past it.

When is payment sent?

Choose from four schedules, from full payment before posting to within 30 days after. For a first deal with an unknown brand, getting half upfront is the common way to make sure you are not working for free.

Exclusivity

Non-exclusive means you may work with competitors; the other options close that door for 30, 60 or 90 days after posting. Exclusivity has a real cost to you — the deals you turn down — so it is reasonable to charge more for longer windows.

Common mistake: Agreeing to exclusivity without deciding what counts as a competitor. Name the category in the notes, for example “other cookware brands”.

Agreed Compensation

The fee in dollars. If part of the deal is free product, write that in the notes separately; gifted products are a different kind of payment and are easy to forget when you look back at what a deal was worth.

Before you can save, the app checks: Publish date must be after the agreement date.

• The brand wants to run your content as paid ads, edit it, or use it beyond six months. The template allows reposting on the brand’s own channels for up to six months and no changes without your consent. Paid usage and whitelisting are worth pricing separately — use the UGC creator agreement or write the terms into the notes.
• The deal includes affiliate commission, a long-term ambassadorship or several campaigns with different dates. This records one collaboration; a recurring deal needs its own terms for each round.
• You are not sure how to label the post. The agreement says the content must be labeled as a paid partnership, but how to disclose it is set by FTC guidance, not by the contract. Read the FTC’s own guide for influencers. FTC — Disclosures 101 for Social Media Influencers
• The brand sends its own long contract. Then that document is the deal; read its usage, exclusivity and payment clauses against the questions this template asks, and push back where they are missing.

1. You fill in the template in the Agreely app and sign it first.
2. You send the other person one link — by text, WhatsApp, email, anything.
3. They read the same document in their browser, type or draw their signature, and both of you get the identical signed PDF.

Signatures are captured under the U.S. ESIGN Act and UETA, with a certificate page recording who signed, when, and from which device.

• Model release form

  If other people appear in the content you make for the brand, get their permission for that use on a release.

• Simple freelance project agreement

  For work that is a project rather than a post — editing a brand’s videos, managing their account, shooting product photos.